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When it comes to blogs, you want to make sure that you’re not too general in your body copy. If you’re thinking about a content marketing strategy, the better you tailor your content to your audience, the better engagement you will get. Having a niche helps, because that way you can really narrow down not just your content, but also your own expertise. This will make it easier to brand your business and yourself. How you’re marketing your blog is another thing that’s important to remember when you’re starting out with your blog.